Signage is often the first impression a property makes. Whether you own an office center, industrial/warehouse complex, mixed-use development, or retail shopping center, the right signage should complement the architecture, enhance visibility, and create a cohesive identity that attracts tenants and customers alike.
Match the Character of the Property
Every development has its own personality. A historic downtown office building may benefit from classic monument signs with brick or stone accents, while a modern shopping center may call for sleek aluminum, illuminated lettering, or contemporary materials. Signage should reinforce the overall architectural style rather than compete with it.
Prioritize Readability
Effective signage is easy to read from the street and provides clear direction for visitors. Appropriate lettering size, contrasting colors, and strategic placement improve visibility and create a professional appearance. Overly cluttered signs can detract from the property's image and make navigation difficult.
Create a Unified Tenant Experience
In multi-tenant properties, consistency matters. Establishing signage standards for tenants helps maintain a polished appearance and strengthens the center's brand. Coordinated fonts, colors, lighting, and placement contribute to a more attractive and marketable property.
Consider Lighting and Landscaping
Signage exists amongst other visual elements. Landscaping, lighting, and hardscapes should work together to create an inviting entrance. Well-designed monument signs surrounded by tasteful landscaping can significantly enhance curb appeal and communicate quality to prospective tenants and visitors.
Think Long-Term
Quality signage is an investment. Durable materials, energy-efficient lighting, and timeless design elements reduce maintenance costs and help ensure the property remains attractive for years to come. A well-designed sign can support leasing efforts and increase the perceived value of the entire development.
Understand Local Regulations
Before installing or modifying signage, property owners should review local ordinances, zoning requirements, and sign codes. Planning ahead can prevent costly changes and ensure compliance with municipal standards. In many instances, local sign companies are familiar with regulations and have the ability to pull required permits, if necessary. Some companies also require owner/Lessor written final design approval prior to installing Lessee/tenants' sign choices, which can also prevent disagreements over fonts, colors, or size.
A Sign Reflects Your Investment
Signage identifies a property and also communicates professionalism, quality, and pride of ownership. Thoughtful design can help distinguish an office center or shopping center in a competitive market and contribute to long-term success.
For sales, leasing, or consulting services, call Nicole Jones, PhD, MBA, MS at Jones Wadsworth Commercial Real Estate: (256) 886-7700.
